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ABOUT

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I am John Fisher and I'm a writer and copywriter.

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As a fiction writer, I enjoy magical realism short stories. My philosophy in the fiction I write and read is evoking emotion is more important than anything else. 

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As a copywriter, I enjoy building unique brands with strong, distinct identities through creative campaigns. My advertising philosophy is that when advertising and marketing materials are created for one purpose (with one message) they can create profound and lasting impacts on their audience.  

Education

Antioch University 2012 – 2014

  • Earned Master of Fine Arts in Creative Writing – Fiction

University of South Florida 2011 – 2013

  • Earned Bachelor of Arts in Mass Communications – Advertising

University of South Florida 2009 – 2011

  • Earned Bachelor of Arts in English Creative Writing

 

Experience

UX Writer II at University of Phoenix May 2022 – Present

  • Writing UX and marketing copy for online university, University of Phoenix

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Copywriter at Global Widget March 2021 – May 2022 

  • Tampa, FL, CBD and health supplements manufacturer 

 

Copywriter at Aqua Marketing & Communications February 2017 – March 2021 

  • St. Petersburg, FL, agency specializing in tourism and hospitality marketing

 

Copywriter at Dearing Group March 2015 – February 2017

  • West Lafayette, IN, agency with clients in healthcare, banking, and higher education 

 

Junior Copywriter at ConMed Linvatec September 2014 – December 2014

  • Largo, FL, medical device manufacturer (four-month contract)

 

Freelance Copywriter at Schifino Lee Advertising + Branding January 2014 – April 2014

  • Tampa, FL, agency serving a variety of different clients and industries

 

Skills

  • Writing and editing copy for a variety of marketing channels:

    • Broadcast television and radio

    • Traditional newspapers and magazine print ads

    • Digital banner ads (static and animated)

    • Online video and radio for YouTube, Spotify, iHeartRadio, and other services 

    • All social media platforms: Facebook, Instagram, Twitter, LinkedIn, etc.

    • SEO-focused blogs, articles, and websites 

    • Direct mail and email campaigns

    • Print materials such as brochures, pamphlets, and flyers

  • UX content development

    • Writing UX copy​

    • Leading discovery initiatives

    • Conducting user interviews 

    • Working with product teams

    • Integrating with developer teams

    • Collaborating with UX designers

  • Marketing strategy and planning

    • Creating and executing content calendars​

    • Outlining campaigns across several months to over a year

    • Compiling and implementing market research to drive creative and campaign strategy

    • Working closely with media teams to decide proper marketing channels

    • Pivoting to change messaging or campaign direction to reflect recent metrics for better ROI

  • Analytics and reporting

    • In-formal, internal reporting on current advertising campaigns, messaging surveys, and A/B testing​

    • Formal, client-facing presentations reporting campaign end results or check-ins

  • Managing copywriters, graphic designers, and video production personnel​

  • Excellent verbal and nonverbal communication skills

  • Thorough understanding of Microsoft Office

  • Strong interpersonal skills

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