West Palm Beach "Lower Your Taxes. Not Your Standards." Promotional Video
This video was designed to speak to business owners and decision makers to encourage them to relocate their business to West Palm Beach, Florida. It primarily targeted businesses in the Northeast United States, so the beautiful weather of South Florida was emphasized. Tone was meant to be humorous but professional: remaining true to the area's tagline, "Business. Life. Balanced."
For this video I created the concept, wrote the script, and coached the talent during filming.
Film production was done by Video Shampoo and Brian Arndt.
Art direction by Thom Hart. Creative direction by Dave Di Maggio.
Onscreen talent is Chris Hurt.
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